Tracking &integration FAQs

Audio is a clickless medium. Listeners rarely take immediate action after hearing an ad — they're driving, working out, or multitasking. Click-based attribution, UTMs, and promo codes only capture a small subset of the listeners who convert, systematically undervaluing audio's true impact.

Because UTMs require a URL click to function, audio conversions without a UTM are often incorrectly credited to "Direct" or "Organic" channels — whichever channel captured the final click. Our model measures what these methods miss: delayed conversions, multi-touch journeys, and real behavioral lift.

Our proprietary attribution engine, TUNED™, moves beyond incomplete last-click models and underreported audio performance to connect ad exposure to real-world conversions. As the first AI-powered system trained on billions of audio-specific data points, TUNED™ utilizes lightweight tracking and privacy-compliant signals to map full customer journeys, including delayed and multi-touch interactions across devices.

By analyzing recency, frequency, engagement, and pathing, the engine filters out noise to only claim conversions that were highly unlikely to occur without the ad exposure, providing true performance clarity. This transforms audio into a transparent, measurable performance channel by showing exactly who heard an ad and converted because of it.

Learn more about how TUNED^TM works in our attribution overview.

No. Order IDs aren't required for attribution. We primarily use IP and timestamp signals to link ad exposure to site activity — regardless of whether an Order ID is passed. We recommend passing a non-PII identifier (such as an order ID, registration ID, customer ID, or internal event ID) so you can easily reconcile our data against your internal systems. However, if you are in a regulated industry where this isn't possible, like healthcare and telecom, our timestamp-based matching is fully sufficient to ensure accurate attribution.

We offer two primary integration paths based on your technical stack:

1. JavaScript pixel — A lightweight script deployed directly or via a Tag Manager. 2. Server-to-server (S2S) — A secure backend integration that requires no front-end scripts. For server-to-server events, the end-user's IP — not your server's IP — is required.

For tracking, we instrument page views, funnel events, and conversion events. At a minimum, a conversion payload requires a timestamp and the end-user IP (automatically captured for on-site events); adding an identifier or conversion value provides deeper optimization data.

We do not require PII to optimize campaigns; in fact, sending raw PII is against our Terms of Service. For maximum privacy, we recommend server-to-server integration. If email or phone data is passed, it must be hashed using SHA-256 on the client side before leaving your environment. We also adhere to regional data privacy rules (such as GDPR) regarding IP address usage and will confirm support before launch.

Yes. We support full app tracking via server-to-server integration. However, app tracking depends entirely on the advertiser implementing tracking in the app environment. To ensure accurate attribution and incrementality, capturing both app and web datasets is critical. Omitting one side creates a blind spot that skews performance data and undervalues the true incrementality of your campaign.

Yes — we typically run direct tracking on your site and send attributed conversions to your affiliate platform for their attribution and billing logic. We are working with many affiliate tracking platforms to integrate our tracking within the platform itself, and can discuss this on an individual basis to see if we have a solution within the network you are currently using.

Not directly — while MMPs (AppsFlyer, Adjust, Kochava, etc.) are useful for internal reporting, they are not required for Audiohook attribution and do not replace our conversion-based billing. For mobile app events, we integrate directly via server-to-server.

Yes, as a supplemental measurement layer — not as the primary attribution mechanism. Audio drives value well beyond directly-trackable conversions, including lift in branded search, paid social performance, and offline or in-store purchases.