Podcasts are more popular than ever, and marketers are missing out if they’re not taking advantage. That’s where podcast advertising comes in. Programmatic podcast advertising allows you to dynamically and automatically reach the right people at the right time.
Audiohook offers a robust podcast ad marketplace to find the ideal podcasts based on genre, audience, and more. Using our marketplace, you can seamlessly find ideal matches for your brand and place your ads across multiple platforms.
Our marketplace simplifies the process of buying and managing podcast ads. You get access to intuitive tools and comprehensive analytics so you can track the performance of your campaigns and make data-driven decisions to improve and optimize your ads.
Podcast advertisements are a great way to reach listeners in a setting where they’re focused and engaged with the content. Podcast ads can be seamlessly integrated into the content, so they are more natural and engaging.
Sponsorships can create a direct line between your brand and a specific podcast. Listeners have a certain level of trust when listening to their favorite podcasts, and a sponsorship can draw a lot of interest from these audiences.
Commercials are another way to promote your brand, product, or service on a podcast. A pre-recorded audio spot can be strategically inserted into several different parts of a podcast, getting more ears on your ad.
Audiohook is specifically designed with marketers in mind. Whether you’re in-house for your brand or you work for a marketing agency, our platform gives you access to a suite of features that make podcast advertising accessible, intuitive, and effective. We combine advanced technology with a friendly UI to let you buy and manage campaigns with ease.
Dynamic ad insertion lets you put your ad into any podcast episode at any point in the show. That means that if a listener starts a podcast from an early episode, they’ll hear new and relevant ads even though the podcast was recorded months or years ago.
Programmatic targeting is a powerful tool that uses data to deliver your ads to the most relevant audience possible. You can target listeners based on demographics, interests, listening habits, and more. Programmatic targeting can be automatically employed too, taking the guesswork out of your podcast ad buys. Your podcast ads will reach the right people at the right time.
Closed loop attribution lets you track the entire customer journey, from initial ad impression to the final conversion. This gives you in-depth insight into your ad performance, so you can optimize your campaigns for better results.
Audiohook gives you clear and comprehensive KPIs for your podcast ads in detailed reports. Transparent KPIs are essential for making data-driven decisions and understanding how your campaigns are working. You’ll have all the information you need to guide your campaigns to success.
2036 Lincoln Ave Ste 101
Ogden, UT 84401
