Audiohook vs Targetspot: What’s the Difference?

One way Audiohook sets itself apart is with sophisticated programmatic targeting for audio advertisements. While platforms like Targetspot help you target listeners based on demographic, location, behavior and other metrics, Audiohook does this and automates the process for you. Audiohook’s programmatic advertising uses advanced algorithms to find your ideal audience and deliver your ads at the right time, helping you optimize your campaigns and drive more conversions.

When you launch audio advertising campaigns, you don’t want to be limited with your audio markets. Audiohook provides you with a broad range of audio networks including streaming platforms, podcasts and digital radio stations. This way you can reach your audience where they listen most. By comparing your ad campaigns across audio markets, you can find where your ad spend is best used. Platforms like Targetspot may provide access to multiple audio markets, but Audiohook’s range and variety combined with advanced targeting features help bring it to the next level.

One of Audiohook’s most powerful features is closed-loop attribution for the KPIs that matter most for your business. Closed-loop attribution reports on key metrics throughout the customer journey – from initial impression to conversion. Understanding these touchpoints gives you insight into where your ad funnel is strongest and where you need to optimize to improve your KPIs. When it comes to detailed and transparent audio ad campaign reporting, Audiohook gives you unparalleled access.

Managing audio campaigns can be messy without the right tools. That’s why Audiohook gives you a full suite of powerful campaign management tools to place ads, learn about your target demographics, analyze reports, optimize your campaigns and much more. No audio advertising platform is as robust and full-featured as Audiohook. If you want to make your ad campaigns as effective as possible, then Audiohook is your ideal solution.