Audiohook vs Spotify Ad Studio: What’s the Difference?

As mentioned, one of the biggest benefits of audio ads is reaching an engaged audience. Of course, this doesn’t work if you’re reaching the wrong audience for your product or service. That’s where ad targeting comes in. Audiohook offers in-depth ad targeting options to reach listeners based on listening behaviors, demographics, location and much more.

While Spotify Ad Studio has some targeting capabilities, Audiohook has more options for targeting and also offers programmatic targeting. Programmatic ad targeting uses sophisticated algorithms and analytics to help you reach the best audience possible, automatically. In short, Audiohook gives you fine-tuned control of your ad targeting compared to other platforms.

Where Spotify Ad Studio only helps you make ads for Spotify, Audiohook gives you access to multiple audio networks. You can use Audiohook to target audiences on streaming music services, podcasts, digital radio stations and more. This flexibility helps you find the best possible audience for your business, so you can put your ad dollars to work. Audiohook is the leading demand-side platform for audio and we have extensive reach when it comes to consumers and publishers.

Measuring audio ad performance is essential if you want to optimize your campaigns and make sure you’re maximizing your ROI. While Spotify Ad Studio offers some reporting features, Audiohook offers closed-loop attribution. Closed loop attribution allows you to see the customer journey from first impression to a conversation and every step along the way. This helps you see which parts of your ad funnel are working and which need tuning up. If you want a true, holistic view of your audio advertising campaigns, Audiohook is your answer.

Audiohook gives you the tools to manage your audio ad campaigns across all of your channels, so you have comprehensive and complete control of your ads all in one intuitive platform. Get the information you need to see what campaigns are working and where you might need to reassess. Get transparent reports to see if your audio advertising tools are providing the ROI you need. No other platform offers the same level of transparency and complete campaign management as Audiohook.