A Quick Intro to Audio Ads

Before diving into the differences between these two platforms, let’s talk about why advertisers should be using audio ads in the first place. Whether you’re serving an audio ad to a streaming music platform, a podcast or a digital radio station you get one major benefit – the person hearing the ad is already engaged and listening. That’s a huge advantage that not many other forms of advertising offer. Like other forms of ads, audio ads can also be targeted toward specific demographics, locations and listening habits, allowing you to reach the right engaged audience that is interested in your product or service.

There’s a good reason many advertisers are putting significant ad spend into audio ad campaigns. Of course, audio ad campaigns also come with their own challenges. Without the right software, it’s difficult to measure performance and target the right audiences. That’s where platforms like Audiohook can help.

Why Choose Audiohook Versus Competitors

Audiohook and Libsyn are both platforms with audio ad-related features, but they serve different sectors of the industry. Libsyn is designed specifically to help podcasters host and monetize their podcasts. Meanwhile, Audiohook is designed for advertisers who want powerful features to create, manage and improve audio ad campaigns. Let’s take a closer look at the features Audiohook offers to advertisers.

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Programmatic Ad Targeting

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Audiohook offers advanced targeting for demographics, location, listening habits and more. This allows you to reach the right audience at the right time with your ad campaigns. In addition to helping you with detailed targeting, Audiohook can also automate this process, making audio advertising easier than ever.

Multiple Audio Networks

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Platforms like Libsyn are podcast-specific, while Audiohook gives you access to podcasts, streaming music and digital radio advertising. When you start your audio advertising campaigns, it can be helpful to cast a wide net and reach a broad audience. Audiohook offers multiple audio and podcast markets to place your ads, so you can find where your audience listens most. Compare your performance across markets to find the optimal place to spend your ad dollars.

Closed Loop Attribution

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Audiohook offers powerful reporting features to help you optimize your audio ad campaigns. With closed-loop attribution and clear KPIs, you can get a holistic view of your entire audio advertising funnel. See the customer journey from impression to conversion and understand where your funnel is strongest and where improvements are needed. Audiohook always provides you with transparent and detailed reports to see how our platform is performing for you.

Complete Campaign Management

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Put simply, if you’re running audio ad campaigns you need a management platform to keep things organized and make your campaigns better. Audiobook’s full suite of advanced campaign management tools ensures you’re always on top of things and have a top-down view of all the audio ad campaigns you’re running. If you want to take audio advertising to the next level, Audiohook is the answer.


Try the Audiohook Audio Advertising Platform

Audiohook offers a powerful and flexible solution for podcast advertising. With features like programmatic targeting, expansive market reach and advanced attribution tools, Audiohook helps you optimize your campaigns for maximum impact. Ready to elevate your audio advertising? Schedule a demo today to see how Audiohook can help you.

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