There are plenty of audio advertising platforms out there, but it can be difficult to narrow down your options to find which is right for your business. The easiest way to find your match is to compare features and see which features can help your audio campaigns be as successful and effective as possible.
The audio advertising industry continues growing and is one of the best ways to connect with an engaged and relevant audience. Podcasts, streaming music and online radio attract millions of listeners. With the right ad campaign, you can reach the right listeners at the right time and drive KPIs that are most important for your organization.
While audio advertising is a great way to reach these listeners, this form of advertising doesn’t come without challenges. Targeting demographics based on their listening habits and effectively measuring ad performance is difficult without the right tools. That’s where platforms like Audiohook and AudioGo have stepped in to address these challenges and make audio advertising more viable and effective than ever.
While there are plenty of audio advertising platforms that can help you launch campaigns and measure performance, platforms like Audiohook stand out thanks to additional features to make your campaigns even better. Advanced programmatic ad targeting, access to multiple audio networks, closed-loop attribution and complete campaign management sets Audiohook apart as a comprehensive audio advertising solution compared to AudioGo. Let’s take a closer look at each feature.
When you place an audio ad, you want to make sure you’re reaching the right audience. Audio advertising platforms like Audiohook can help you do this by providing you with in-depth targeting options to reach listeners based on demographics, interests, listening behaviors, location and much more.AudioGo also offers targeting options, but Audiohook takes targeting a step further by allowing you to automate the process with programmatic targeting. Programmatic ad targeting takes the guesswork out of reaching your audience with sophisticated algorithms and data analytics to ensure your ads are reaching the best audience possible for your product or service. With Audiohook’s more granular control over your ad campaigns, you can fine-tune your efforts and optimize your results.
Audiohook gives you access to multiple audio networks to reach a broad range of listeners. You can reach listeners on streaming music services, podcasts, digital radio and wherever else your audience listens. Flexibility in ad placement lets you find out which audio networks are best for your audience, so you can put more spend toward those campaigns.While platforms like AudioGo allow you to advertise on multiple networks, its reach isn’t as extensive as Audiohook. Audiohook is the leading demand-side platform for audio and has an unparalleled reach of consumers and publishers.
Closed-loop attribution is one of the most powerful ways to the best and worst parts of your audio advertising funnel. It tracks the customer journey from initial impression to eventual conversion, showing you where listeners are falling through the cracks and where you can improve. Closed-loop attribution is one of Audiohook’s most unique features, giving you a birds-eye view of your ad campaigns – something that most other audio ad platforms can’t offer.
Audiohook gives you in-depth, comprehensive reporting tools to track and measure all of your mission-critical audio advertising KPIs. Track clicks, impressions, cost per mile and everything else you need to know about your audio ad campaigns to track success and bring your campaigns to the next level.While other platforms offer reporting features, Audiohook puts transparency first to show you how our platform is helping you. You can get unparalleled insight into performance to ensure your audio advertising tools are worth the investment.
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