Intro to the Audio Advertising Marketplace

Audio advertising is one of the most powerful ways to reach a target audience. Streaming music, podcasts and digital radio are more popular than ever, and they continue to grow in popularity. When people are listening to these audio channels, they tend to be very engaged with the content. This is the ideal time to reach them with a highly targeted ad that fits their interests. But how do you know where and when to place those ads?


That’s the benefit of audio advertising marketplaces and audio advertising platforms. Platforms like Audiohook and AdsWizz have emerged to help address some of the challenges of audio advertising like programmatic targeting to reach the right audience at the right time and in-depth reporting to measure ad performance. If you’re using audio ads, the question isn’t if you need an audio advertising platform – it’s which one you should use.

Why Choose Audiohook Versus Competitors?

When comparing Audiohook to competitors like AdsWizz, there are several features to look at. Both offer similar functions, but Audiohook has the edge with sophisticated programmatic targeting, access to audio markets, closed-loop attribution and intuitive management of all your audio campaigns. Let’s dive into these differences

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Programmatic Ad Targeting

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Programmatic targeting is an incredibly useful audio advertising tool. Programmatic targeting uses sophisticated algorithms and data to deliver ads to specific audience segments based on demographics, listening habits and other data points. By enabling programmatic targeting, you can automatically serve your ads to the most relevant audiences possible.Both AdsWizz and Audiohook offer programmatic targeting, but Audiohook uses cutting-edge, patent-pending technology to deliver quality programmatic advertising features that fit into your budget. Our proven approach can help you get more engagement and convert more listeners.

Multiple Audio Networks

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To reach a broad audience, you need to target multiple audio markets. Audihook stands out by giving you the most diverse range of audio networks possible, including streaming services, podcasts and online radio stations. You can also get insight into the markets that work best for your product or service, so you can ensure your ad spend is going to the audience that is most interested.

Closed Loop Attribution

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Closed-loop attribution gives you an advanced and effective way to measure the effectiveness of your audio advertising funnel and find the weak points where listeners are falling out of the funnel. Attribution shows you metrics from first impressions to final conversion, so you can see where you need to optimize your ads and adjust your strategies as necessary. While AdsWizz gives you attribution insights, Audiohook’s closed-loop measurements may provide more detailed and integrated insights into what’s working and what isn’t.

Complete Campaign Management

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To truly take control of your audio advertising campaigns, you need to have a top-down view and fine control of every step of the process. Audiohook gives you transparent reporting, a marketplace to buy ads, programmatic targeting to automate the process and much more. You’ll have all the information and tools you need to manage and optimize your campaigns. Other platforms like AdsWizz don’t offer the same level of comprehensive and all-in-one toolsets you get when you use Audiohook.


Compare Audiohook and Other Podcast Advertising Platforms

When you compare Audiohook to other podcast advertising platforms, the choice of which one is right for your company is clear. Audiohook’s advanced targeting, extensive audio market options, detailed reporting and more all add up to a powerful solution for ensuring your audio advertising reaches the right people at the right time. Ready to see for yourself how Audiohook can help you reach your target audience? Book a demo to try Audiohook out today.

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